How real estate buyers and sellers use the internet in 2013
The National Association of Realtors’s 2013 Profile of Home Buyers and Sellers includes survey responses from 8,767 people who purchased a home between July 2012 and June 2013. The seller information in the report is from those buyers who also sold a home.
For those who purchased a home during that time period, the highest share ever – 92 percent — used the Internet to search for a home, up from 90 percent in last year’s survey and 71 percent in 2003.
Just over 4 in 10 buyers (42 percent) started the homebuying process by looking for properties online (up from 35 percent in 2011) followed distantly by those whose first step was to contact a real estate agent (17 percent). Online websites and agents tied as the most common information sources homebuyers used in their search with 89 percent using each. Yard signs followed at 51 percent.
Graphic and data source: Inman.com